Mbappé leaves for Real Madrid, McDonald’s becomes new Ligue 1 sponsor

The Ligue 1 is preparing for a significant drop in television revenue after Kylian Mbappé confirmed his departure from Paris Saint-Germain at the end of the season.

The French league’s current deal with Uber Eats is worth €15-16 million per year, but that figure is expected to drop significantly when the contract expires in 2024.

However, there is some good news for the Ligue 1. McDonald’s has been announced as the new official sponsor of the competition.

The American fast food giant will pay €60 million over the next three years, a significant increase on the current deal with Uber Eats.

The Mbappé factor

The departure of Mbappé is a major blow to the Ligue 1. The 23-year-old is considered one of the best players in the world and his presence has helped to raise the profile of the league in recent years.

The loss of Mbappé will be a challenge for the Ligue 1, but the arrival of McDonald’s as a new sponsor is a positive step. The league will need to find new ways to attract viewers and generate revenue in the years to come.

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