Neymar, the former Paris Saint-Germain forward, has joined forces with social media star Virginia Fonseca to launch a cosmetics brand, Wepink. The announcement was made on the social media accounts of both celebrities.
“What an honor! Our star has joined the Wepink family,” Virginia wrote. “We’re going to revolutionize the market once again! Thank you for your trust, Neymar,” she added.
Wepink was launched in 2022 by Virginia Fonseca and her husband, singer Zé Felipe. The brand quickly sparked controversy, particularly after the launch of a foundation that was criticized by several professionals in the cosmetics industry, both for the effectiveness of the product and its price of around €35. Despite the criticism, Wepink has managed to be profitable. During a three-hour live sale, Virginia Fonseca generated an estimated turnover of €280,000.
The arrival of Neymar in the Wepink team is a new step in the expansion of the brand. The Brazilian striker is one of the most followed personalities in the world on social media, with over 200 million followers on Instagram. His association with Wepink should allow him to reach an even wider audience.