Cristiano Ronaldo has become an investor in UFL, a new free-to-play football video game that promises to offer an innovative experience to players. Ronaldo’s investment, along with a group of other investors, is worth $40 million. This represents a major step for UFL, which is poised to challenge the dominance of established football video game franchises such as EA Sports FC and eFootball.
Ronaldo, considered one of the greatest footballers of all time, will help shape the development of UFL and bring his expertise to the game’s design and gameplay. He is also expected to play a key role in promoting UFL to his massive fan base of over 614 million followers on Instagram.
“I am excited to be a part of this project as UFL has the potential to be the next generation of football video games,” Ronaldo said. “I believe UFL has the potential to revolutionize the industry and provide football fans with a truly immersive and rewarding experience.”
UFL is designed to be a free-to-play game that rewards skill and tactical gameplay, rather than encouraging players to spend money to gain an advantage. The game will be available for free on PlayStation 5 and Xbox Series X/S consoles, and will offer regular updates and content additions.
“Having Cristiano Ronaldo on board as a partner and investor is a major step forward and a validation of our vision to create the most advanced game for football fans around the world,” said Eugene Nashilov, CEO of Strikerz Inc., the developer of UFL. “We are excited to work together to create a game that fills a void in the football video game market by unifying a rich gaming experience with continuous progression and a fair approach.”
UFL’s closed beta testing began this fall, and the game is expected to launch in the coming months. With the support of Ronaldo and other leading investors, UFL is poised to shake up the football video game industry and offer a fresh alternative to existing franchises.