The phenomenal success of the Matildas during their World Cup campaign has not only captured the hearts of Australians but has also paved the way for a lucrative future for these talented women footballers. At the forefront of this revolution is none other than Sam Kerr, the renowned soccer superstar, who reportedly earned a staggering $3 million last year. As Australia continues to rally behind their beloved Matildas, it seems that both Kerr and her teammates are on the verge of becoming even wealthier.
Kerr’s impressive earnings include a substantial $600,000 salary from her club Chelsea, supplemented by lucrative sponsorship deals with renowned brands such as Nike, Mastercard, and EA Sports. The Australian Financial Review reported that her 13-year partnership with Nike alone is estimated to be worth around $1 million. Notably, Kerr made history last year by becoming the first female player to grace the cover of the highly popular video game FIFA 2023.
While Kerr’s professional achievements are undeniably remarkable, her personal life is equally captivating. Recently, she acquired a stunning oceanfront vacant block of land in the picturesque Perth suburb of North Coogee for $940,000. This 200sqm block, located in close proximity to her parents’ residence, comes with approved plans for a luxurious three-storey townhouse, offering breathtaking views of the ocean.
Despite her demanding schedule, Kerr ensures that she takes time out to savor her success and enjoy life’s pleasures. She has embarked on exhilarating trips overseas with her partner, fellow soccer star Kristie Mewis. Last year, the couple explored the vibrant city of New York together, and Kerr even had the opportunity to mingle with the McLaren team during her visit to Spain for the F1. Furthermore, she indulged in a memorable holiday in Bali in 2019, sharing delightful snapshots of her adventurous ATV rides with friends.
Kerr’s jet-setting lifestyle is further exemplified by her privileged experiences, including the honor of flying on one of Nike’s private jets. Additionally, she and her girlfriend indulge in lavish shopping trips, often seen flaunting high-end labels such as Louis Vuitton, Heron Preston, and Palm Angels.
While Kerr’s accomplishments in women’s sport have propelled her to the forefront as one of the world’s best female soccer players, it is disheartening to note the vast disparity in salaries between male and female athletes. For instance, Cristiano Ronaldo reportedly earns a staggering $315 million with Saudi Arabian club Al-Nassr, while Lionel Messi commands an equivalent of $186 million. However, it is heartening to see that progress is being made, as Australian player Harry Souttar recently became the nation’s highest-paid footballer after signing with English Premier League team Leicester City for an astounding $26 million.
The value of the Matildas brand is set to skyrocket from $40 million to an estimated $210 million following the conclusion of the World Cup. This significant increase in value, as analyzed by Brand Finance, takes into account various factors such as ticket and merchandise sales, as well as television audiences. Mark Crowe, the managing director of Brand Finance Australia, affirms that the Matildas have now emerged as the nation’s most valuable sporting brand, rivaling some of the country’s strongest commercial brands.
As the Matildas brand continues to soar, it is only natural to anticipate a surge in sponsorship deals not only for Kerr but also for other household names such as Ellie Carpenter, Hayley Raso, Mary Fowler, Caitlin Foord, and Mackenzie Arnold. Carpenter, the second-highest-paid Australian women’s player, reportedly earned a remarkable $1.2 million while playing for her French club Olympique Lyon, while Emily van Egmond earned just under $400,000 last year.
Sam Kerr’s remarkable journey from humble beginnings to becoming a global soccer sensation is a testament to her unwavering dedication, talent, and unwavering determination. Her phenomenal success, both on and off the field, serves as an inspiration to aspiring athletes worldwide. As the Matildas continue to break barriers and redefine women’s football, the future looks brighter than ever for these extraordinary athletes, who are now rightfully recognized as the nation’s most valuable sporting brand.